What is Shopify?
Shopify is a popular online e-commerce platform that allows anyone to set up an online store and sell their products. Shopify is now the leading e-commerce platform designed for businesses of all sizes.
According to reports, 93.5% of global internet users have purchased products online from E-commerce stores. So, many business owners are looking to move their retail business online.
With Shopify, creating and launching an online shopping store is simplified. Shopify is explicitly designed for business owners with no to less technical knowledge in building websites and e-commerce. The key features include easy-to-use tools, drag-and-drop interface, various color options, built-in templates, plugins, and more.
Shopify - Understanding the Business models
1.B2B - Business to Business
B2B is where businesses sell their products or services to other companies. The seller is itself a business owner. The buyer is also a business owner who may be the end-user, but often the buyer resells to the consumer.
The benefits of selling to other businesses include growing your network, receiving bulk and recurring orders, and constant workflow.
2.B2C - Business to Consumer
B2C is where businesses sell their products or services to consumers like us. The seller is a business or product owner, whereas the consumer is the general audience. B2C applies in our everyday shopping, from buying anything from a store to purchasing movie tickets. Purchasing a product from Amazon is a great way to explain this business model.
Pros - Access to millions of customers across the globe. With affordable or no shipping cost, reach a wider audience.
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What makes Shopify stand out from competitors?
Here is the list of benefits and advantages of using Shopify,
1. Hosted solution
If you’re just launching your online store, web hosting and maintenance can be challenging. Shopify is a cloud-based hosted solution that takes care of your hosting and storage. Just access your store anywhere, anytime with admin login credentials and a stable internet connection.
2. Inbuilt Marketing Tools
The built-in marketing tools allow you to add the page title, meta titles, description, keywords, visibility, unique URLs and redirect pages when needed. It enables you to optimize the website based on your preference. Also, it integrates with Facebook, Twitter, and Pinterest that pave the way to boost product promotions.
3. Technical Support
Shopify provides 24x7 technical assistance and support to business owners, and you can reach the customer service team whenever any technical glitch arises. They will assist you on call or chat using chatbots.
4. Advanced Functionality
Shopify provides advanced functionality to you with a plugin or application style platform that enables you to download, install, and customize the site. Shopify App Store is where thousands of apps are available to extend the functionalities of online retail.
6. 14-Day Free Trial
If you are new to Shopify, register for a 14-day free trial to test all Shopify features. Upgrade to premium plans to avail additional features to scale your business.
Create your store, add items, create product variations, product suggestions, add collections, change storefront design, language support, product filter, store setup, and dashboard settings. The only restricted action in free trial is publishing your domain live, but Shopify provides its default primary domain in the form of “examplestore.myshopify.com”.
Make use of this opportunity to understand how Shopify works and the extra features provided through plugins or applications from the app store.
9. Visually Appealing Online Store
Shopify offers a wide range of pre-built professional website templates that enable you to create unique and visually appealing online storefronts. Shopify developers and designers can develop Shopify themes locally with a Theme kit.
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of site visitors that convert on your site. If you have a 25% conversion rate, it means 25 percent of people who visit your storefront convert. It's like running a retail store but online.
A conversion rate is the percentage of visitors who perform any desired action on your website, like adding a product to the cart.
It is the process of enhancing your website and content to boost conversions. A high conversion rate indicates your website is well-designed, formatted efficiently, and appealing to your target audience.
Your site’s conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get the conversation percentage.
Top 15+ Shopify apps for businesses to increase sales 2021
Oberlo dropshipping is an e-commerce business model where sellers can source products from different marketplaces and countries. More than 100 million products have sold using Oberlo’s dropshipping app.
In the dropshipping business model, you create an online store, import products from online marketplaces like AliExpress, eBay and then sell those products to the customers only when you receive orders. The marketplace fulfills your orders, print shipping labels, billing receipts, invoices, and ships them to your customers on your behalf.
In other words, you go to the marketplace only when your customers have placed an order with you; the supplier then ships those products directly to your customers under your brand.
With Oberlo, you no need to worry about inventory or warehouses for storage, packaging, or shipping it yourself. Merchants need to invest money and focus only on marketing their online store. Dropshipping is a trendy business model for entrepreneurs and small businesses.
Sales Notification is the best Shopify app to boost your online purchases.
Sales pop displays recent sales notifications to buyers who visit your store’s website. By showing such messages, you build trust by letting your visitors know what your previous customers were purchasing.
Cart Notifications will display notifications when a customer adds a product to their shopping cart from your website. It acts as social proof by making the website look busy and encourages new customers to buy from your store, thereby increasing sales.
OptinMonster from Shopify is a powerful conversion optimization toolkit that helps build your email list, subscription, increases leads, and sales. With Exit pop-ups and Email pop-ups, convert your store’s visitors into customers. It’s indeed the powerful tool that drives more email subscribers, reduces cart abandonment, and increases overall sales conversion. Instantly create beautiful exit popups, email notifications, and coupons using drag and drop tools for desktop and mobile devices.
Statistics state that 1,000,000+ websites use OptinMonster to turn their website traffic into subscribers, leads, and sales.
4. Plug in SEO
Plug in SEO is a top tool for performing search engine optimization on your websites. This application automatically detects every SEO aspect of your store, including keywords, 404 error, page speed, duplicate content, broken links, and other SEO issues. It offers automatic suggestions on SEO best practices with detailed fix instructions and helpful support.
With Plug in SEO, check, fix and optimize your website for better performance and Google ranking that drives organic web traffic to your store. Easy installation and set up at just one click.
Save your spending on expensive marketing and paid campaigns. The best way to attract a new audience is through referral or word to mouth marketing. Instead, boost sales from your existing customer base through referrals, interactive pop-ups, points, campaigns, and plenty more.
With Smile, earn reward points for creating a new account, placing an order, or leaving reviews. Customers can redeem reward points for coupon codes at the checkout process. Create referral or loyalty programs that encourage customers to refer a friend through custom email or pop-ups. Smile VIP programs allow you to provide higher reward points, bonus points, or incentives to your potential customers.
Image Source - https://apps.shopify.com/kit?surface_detail=kit&surface_inter_position=1&surface_intra_position=2&surface_type=search
Kit is a free e-commerce social media marketing suite that helps create and manage successful campaigns. It is a virtual marketing assistant from Shopify that manages your digital marketing. This AI assistant works 24x7, providing marketing support to Shopify clients.
This AI chatbot that helps manage your Instagram and Facebook ads, simply send messages to Kit via SMS or Facebook Messenger services, and Kit will run your ads for you.
Shopify developed Kit to help small businesses with their marketing. It auto recommends the marketing service that drives sales. With Kit, users can create Facebook ads, Instagram ads, Google ads, send thank you emails, and manage integrated apps. It integrates and works best with many apps like Facebook, Instagram, Customer reviews by Yotpo, SEO Manager by Venntov, Kit Karts by ShopPad, and more.
7. Return Magic
The e-commerce businesses with easy returns and refund terms tend to build loyalty and enhance the customer experience. The average return rate for eCommerce is estimated to be about 30%.
Return Magic automates the return process, thereby making returns simple for merchants and consumers. It lets you automate cash and gift card refunds, offer exchanges, automatically generate and print return labels, and create automation rules to personalize your shoppers' return experiences and report analytics in the dashboard. Though it entirely handles returns, it allows you to control the refund transaction of the item.
Return Magic is a top-rated return solution by Shopify. Having return policies can be complicated and expensive for small businesses. Using Return Magic, merchants can build their own branded return portal on their store. It allows you to customize the portal color and CSS.
Printful provides a printing on-demand service you can use to run an online boutique for customized creations with minimal investment. Every time you receive an order, Printful creates, packs and ships them on your behalf. It offers to sell custom print, embroidery, and engraving products in just a few clicks.
Create your online store with no equipment, storage, or upfront costs needed. Use Printful’s mockup photos to display product images, descriptions, details, product prices on your online store. It allows you to control the pricing of the products, thereby improving ROI.
With Printful, create stunning designs, add them to any of our high-quality products (such as T-Shirts, posters, mugs, and more), and sell them on your Shopify store under your brand. This app offers a 30-day free trial and is available on the Shopify app store.
ReferralCandy is a Shopify app that allows merchants to create custom referral programs for their online store. Referrals are influential in driving sales as word of mouth influences 80% of online shopping decisions, and customers are your influencers.
ReferralCandy is a referral app that automates the referral programs on your online store. ReferralCandy creates custom referral programs that boost sales, build social proof, increase customer retention, and drive revenue through our easy-to-use referral program. This app allows users to create custom rewards for referring customers and referred friends. This app offers a 30-day free trial and extra features with premium plans available on the Shopify app store.
PushOwl is a smart marketing tool that creates custom push notifications on the orders in your abandoned cart. It sends pop-up messages about the price-drop, discounts, offers, wishlists, stock alerts on the products in their cart. Using smart marketing strategies automates the notifications and retargets store visitors in a way they return to your web store to buy products they’ve already considered.
PushOwl converts your one-time store visitors into loyal customers. This app helps you increase sales with minimal marketing efforts.
11. Form Builder
Form Builder helps create unique forms for your Shopify store. The easy-to-fill forms will allow your visitors to reach out to you, place custom orders, donate money, or drop feedback.
Form Builder is a top-rated e-commerce tool to create custom forms that generate leads, collect payments, distribute surveys, monitor page views, and more. This form builder allows store owners to build contact forms in minutes at no cost effort. Create forms with file or image upload options and Google ReCaptcha to protect sites from spam or violence.
Form Builder integrates with marketing apps such as Mailchimp, Klaviyo, Stripe, Google Analytics, Facebook, and more.
Facebook Channel is a Shopify free app that connects your Shopify account to Facebook. Social media referral programs help gain product recommendations, strong customer relationships and impact the growth of the company. Drive sales by communicating with clients on social media channels. Sell products on Facebook and interact with customers using Facebook Messenger marketing services for providing quick responses.
With Facebook Channel, highlight products on your Facebook timeline and let buyers purchase products directly from your posts. Create and promote Facebook ads to create awareness and engagement with your store. Manage all your Facebook and Instagram accounts in one place without leaving Shopify.
Instafeed, an official Instagram app, helps keep your store content fresh, using your Instagram content to drive new content to your store automatically.
This app includes image and video support, automatic Instagram feed updates, and fully responsive, lightweight, and compatible. The Pro version lets you tag products on your posts, filter posts by hashtag, and publish multiple Instagram feeds. Make use of free and paid advertising strategy to improve your sales across various sales channels.
With Instafeed, make minimal and elegant feed, focus on customer journeys that increase your sales, and eliminate features that distract your customers and hardly get clicked.
Omnisend is a top-rated marketing automation platform you can get for your e-commerce store. The best tool to drive sales on autopilot with e-commerce automation workflows. It allows you to build your custom workflows using no-code, drag and drop Automations Editor.
Omnisend is an all-in-one marketing platform for Shopify merchants who want to increase profits. With Omnisend, recover abandoned carts, reactivate lost customers, send reminder emails, pop-ups, and shipping notifications. It is perfect for e-commerce marketers and supports integration with Smile.io, Gorgias, Justuno, Recharge, Aftership, and Privy.
Yotpo is a leading e-commerce marketing app that aims to increase sales with user-generated content. With Yotpo, collect user-generated content from your customers to display at key conversion points across your store.
Connecting Yotpo to your Shopify store, you can generate and leverage customer reviews, visual marketing, loyalty programs, and referrals to build trust, drive traffic, and increase conversion. It easily imports your existing product comments, ratings from other platforms over to Yotpo and showcases them across your website with the fastest-loading reviews widgets in the industry.
Seguno is the best way to implement online email marketing and turn your new visitors into regular customers. It helps you send welcome emails to new customers when they visit your store for the first time.
This tool auto-generates thank-you emails and builds customer interaction. These kinds of interactive emails help customers remember your brand. Seguno is an email solution built exclusively for Shopify to create, manage, and track your email marketing campaigns without leaving Shopify.
Improve shopping experience by sending timely emails on order fulfillment, shipping, and payments. Shopify provides different types of payment plans that are secured and protected.
Use email marketing apps, send newsletters and blog posts links to subscribers across various locations. With so many email marketing tools available in the app store, finding the appropriate tool can be tedious.
In simple words, the task of building an online store is made easy with Shopify. Start a business with Shopify, turn your ideas into reality.