It’s no secret – ecommerce is the future of retail. More and more stores are going online to peddle their wares. But with all the traps that lie within the world of ecommerce, some new storeowners are making mistakes that will cost them their chance at ecommerce success.
Easiest way to Kill your ecommerce business – bad customer service
No customer wants to feel like they are being pushed away from your store, it’s this very reason that customer service is so important in the world of ecommerce. If a visitor feels unhappy or like they are not being treated right, they will just simply leave. The first thing you should do when establishing your store is include a contact form to enter their email address and send them a welcome email to introduce yourself. You can use services like Zapier or IFTTT to automatically send out an email with pre-written content every time a new subscriber signs up for your blog.
This is an excellent way to not only build rapport with your customers but also keep them engaged and entertained long after they’ve left the world of retail behind. Whether it’s providing excellent customer service or offering sales or coupons, the purpose is always the same: all you want to do is be relatable and human. Don't be afraid of losing out on repeat business by offering freebies or discounts - much better than losing future customers altogether! Offer free shipping on orders over $100 instead of using complex tactics to get people to spend. When possible, offer high-quality shipping options that customers are likely to appreciate, such as expedited shipping, signature required upon delivery, and requiring notifications of pending deliveries.
The number one mistake when shipping your items – ignoring what your competition is doing
The number one mistake that I see among new sellers is not understanding what their competition is doing with shipping. Nearly every store on Shopify offers free shipping around the holidays. They don’t compete on price, they compete on ease of purchase, convenience and delivery. If you are undercutting your competition all year round and not offering some sort of holiday promotion, then your chances are very slim for survival. You need to decide if you will match your competitors or come in cheaper and faster. It’s a delicate balancing act but it can be done, and if you do it right you will have loyal customers. When it comes to getting items to your buyers in a quick fashion, people prefer one day deliveries or even same day deliveries over 6+ day deliveries.
A customer benefit that's better than the others will beat out all others.This is especially important in December when more people are shopping online for Christmas gifts as they don't want to fight the crowds in the stores. Actual Delivery Time/Date Some new ecommerce businesses advertise free shipping yet their website says it can take 8-10 days for delivery time! How does your potential customer know whose telling the truth? If you say free shipping but the website says 12 days for delivery time, then what are your customers supposed to think about your company? If they're lucky enough to get their package at all, then it will end up costing
The number one way to stop your growth – ignoring mobile traffic
Many storeowners are still unsure of whether they should invest in optimizing their ecommerce site for mobile. The bottom line is that you absolutely – must. Mobile traffic is exceeding desktop traffic and will account for majority of traffic by the end of 2016. However, many storeowners still don’t realize the value of mobile optimization. Do you? Are you aware of how much traffic each device segment is accounting for your overall traffic? Do you want to know how much that could be costing you?
Now if you’re not sure where to start, here are a few ways to optimize your site to make it mobile friendly:
1. Add a responsive framework
2. Optimize your content and images so they’re not too large for mobile
3. Make sure to follow the 80/20 rule where 80% of your content should be available on a mobile platform
To figure out what channels are bringing in the most traffic, you can use Google Analytics to look into which channels are driving the most customer acquisitions and conversions, as well as which devices users are visiting from most often
The number one way to kill your SEO – ignoring the latest Google algorithm updates
As seen in the Google Penguin updates, Google will penalize you for manipulating your SEO, even if you weren’t aware that you were doing something wrong. Creating too many automated backlinks is an easy way to get your website penalized. Backlinks still are a big part of SEO efforts but you have to be careful how you use them. The best way is to create non-automated, non-spam comments on your favourite blogs and industry specific forums and blogs – this creates good quality links that no Penguin can classify as spammy Outbound links are also an important part of SEO.
You should add links to other sites whenever you can, but again you need to make sure these sites are relevant and not spammy themselves to avoid the wrath of Google’s Penguin filter Having an organized sitemap can increase your search engine rankings. The sitemap should mirror your website structure so it's easy for search engines and visitors to understand where they are on your site. Optimizing your site for mobile users is important for SEO since more people are using their phones more often to search for products and services online Using keywords in the right places within the content of the page has become increasingly important over time. With Google constantly spying on key phrases you rank for, using related keywords strategically within the content of the page can help increase your pagerank (and therefore popularity) with search engines. Content should be created with keyword phrase
The number one way to make your customers go away – a lack of product selection
Instead, new storeowners should devote their energies to building up their product selection. The "keep it simple" approach isn’t always applicable in ecommerce. On the contrary, ecommerce is about offering more variety. More products can mean more sales - especially if you offer easily comparable options and a good search function. And yet, it’s all too common for storeowners to mistakenly assume that less means more: as in, they choose to only sell their own products because they don’t want anybody else's products competing with theirs. Perhaps there's some ego involved – maybe they think nobody else can make their wares as well – but they are setting themselves up for failure.
Selling no product at all (or a very small range of products) will do nothing but put a severe dent in your sales figures. You'll need to use a variety of images that go beyond your product photo per se, and include lifestyle photos showing your customers wearing your dress or using your bag, which will encourage those customers to be more inclined to buy from you than other brands, because you're showing them what wearing the product will look like on them
The number one way to lose your profits – bad pricing strategy
The rollercoaster ride of high prices… It’s the biggest killer of profits for first time storeowners. When trying to make a direct sale without any affiliates or affiliates with bad offers and you have to pay full commission straight off the product pricing is everything. You need to know where to set your prices and how to price them in order to generate the most revenue from your business. You may want to lower your prices so that people will instantly be drawn to your listing when search for a certain product. But you’ll kill your chances of ranking in eBay search results or that Google will show you in its predicted search results.
Many new sellers and storeowners actually work themselves backwards and end up with absurdly high prices when they should be thinking of ways to lower their prices so that they can generate more sales, and decrease the price of their product as far as it takes in order to get optimal conversion rates on their store. In fact, if you want to learn how to get those lucrative customer emails, then a good place to start is by investing in some email marketing training . Keep on top of new ecommerce trends and market changes, which means bookmarking sites like Quicksprout and Shopify , which are great resources chock full of useful information about optimizing ecommerce store performance. Topic expansion: The slower speedway – marking up your shipment costs. When sending an item directly from China, it can arrive within weeks but could just